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Meet Your Business Strength & Conditioning Coach

Trusted by leading brands to strengthen skills, sharpen performance, and inspire meaningful action.

About Gary Hernbroth

If you’re looking for an impactful, relatable, and transformative professional speaker, business coach, and author, you’re in the right place.

Gary Hernbroth brings energy, clarity, and real-world insight to the people and organizations he serves. For more than 25 years, he has helped thousands of professionals across industries strengthen their skills, elevate their performance, and find their extra gear.

A Career Built on Real-World Experience

Gary didn’t start as a speaker — he earned his stripes in the trenches.

After 17 successful years in luxury hotel sales and operations leadership with Westin, Fairmont, and Park Lane Hotels, he founded Training for Winners in 1995. His hospitality roots shaped his belief in service, teamwork, and excellence — values that continue to guide his work today.

Since then, he has become a trusted partner to associations, corporations, hospitality and meetings organizations, high-tech companies, public sector teams, universities, clubs, and more. Brands such as The PGA TOUR, Disney, Genentech, and Marriott have called on Gary to help their people find that next level.

His executive coaching work was even profiled in SELLING POWER magazine.

A Recognized Leader in the Industry

Gary’s impact has been honored by two of the most respected organizations in the meetings and events world:
  • Smart Meetings — Smart Speaker Award: Best of the Stage – Industry Expert (2024)
  • Connect Meetings — Top 15 Over 50 Professionals in the Meetings Industry
These recognitions reflect his longevity, leadership, and the trust he’s earned from event professionals nationwide.

A Straight-Talking Coach Who Helps People Level Up

Gary’s clients affectionately call him their “Business Strength & Conditioning Coach” — a nickname that perfectly captures his style
He’s known for:
  • uncomplicating the complicated
  • delivering practical tools people can use immediately
  • bringing humor at just the right moment
  • telling stories that make lessons stick
  • challenging people in a supportive, energizing way
His “pull-no-punches” approach helps people untangle tough situations, rethink old habits, and kick up their game
His re-booking rate is exceptionally high because he puts real sweat equity into customizing every program.

Sales Coaching That Drives Real Results

In addition to his speaking and leadership development work, Gary is a sought-after sales coach who helps teams sharpen their communication, strengthen client relationships, and close business with confidence. Drawing from decades of frontline sales and leadership experience, he coaches professionals to:
  • sell with clarity and purpose
  • build trust quickly
  • navigate objections
  • communicate value
  • and create long-term partnerships
His coaching blends strategy, accountability, and real-world tools — the kind that help people perform at a higher level immediately.

Author of Twist the Familiar

Gary’s acclaimed book, “Twist the Familiar: Your Playbook for Success, One Story at a Time” (2024), debuted as an Amazon #1 Top New Release in business, earning praise such as:
  • “It transformed me.”
  • “It’s easy to read and so easy to understand.”
  • “It’s straightforward, common sense… it just flows.”
  • “Hard to put down.”
  • “One of those books you can read several times and gain new insight every time.”
More about the book is available under the Media → Twist the Familiar tab.

Helping Professionals Navigate a Changing World

Today’s workplace is fast-moving and unpredictable. People are being asked to do more, adapt faster, and lead differently. Gary helps teams and leaders:
  • stay sharp
  • embrace new tools
  • navigate constant change
  • strengthen communication
  • lead and perform with purpose
He works with people at all levels — from emerging professionals to seasoned executives — helping them find their footing in a shifting landscape.

Committed to the Next Generation

A proud graduate of The School of Hospitality Business at Michigan State University, Gary currently serves as Chairman and Past President of its Alumni Board of Directors. He speaks to classes, mentors students, conducts mock interviews, reviews résumés, and helps young professionals make career connections.

Benefits your organization can realize by enlisting Gary and Training for Winners for your audience or team:

  • Increase revenue via your team’s sales performance through a comprehensive sales coaching approach, from prospecting to closing, for salespeople and sales team leaders
  • Build stronger teamwork among your individuals and business units, utilizing Gary’s unique “Alliance Partners” approach that helps tear the silos down
  • Enhance your repeat business via customer service levels and consistency of delivery that will keep your customers yours instead of somebody else’s
  • Improve your team’s morale through the heightened sense of accomplishment by working better together, helping to reduce costly turnover and the added benefits of improved internal and external customer satisfaction
  • Discover innovation that will improve workplace performance and results, through new ways of tackling old problems that are holding your team members or your organization back from achieving greatness.
  • Seize the power of your team’s potential through Gary’s “Sweet 16 Attributes of Winning Teams,” uncovering the key areas that will improve results among your people, your products and your procedures
  • Develop the supervisory and management skills of your leadership team through better communication, planning, coaching, accountability, timeliness and synergy
  • Excite your audiences and move them to action, to take on new challenges, to innovate, to re-energize, and to re-focus.

Let’s Turn Insight Into Action

If you’re looking for a speaker or coach who connects, challenges, and elevates people at every level, Gary is ready to partner with you.
Schedule a Call | Invite Gary to Speak