Schedule a call

Engage an enthusiastic, entertaining,
"Strength & Conditioning Coach" for your audience or business.

About Gary Hernbroth

If you’re looking for an impactful, relatable, and transformative professional speaker, business coach, and author, you’re in the right place. Gary Hernbroth brings energy, clarity, and real-world insight to the people and organizations he serves. For more than 25 years, he has helped thousands of professionals across industries strengthen their skills, elevate their performance, and find their extra gear.
Gary lends real-world credibility and impactful storytelling to engage audiences in his keynotes, breakouts, and workshops for all types of organizations.

A Career Built on Real-World Experience

Organizations aren’t just reading Twist the Familiar™ — they’re building training around it. Leaders and teams choose the chapters and themes they want to explore, and Gary creates immersive workshops that apply those ideas directly to their work. It’s a practical resource that fuels tailored development and strengthens leadership performance.

Twist the Familiar™ moves off the page and into an organization’s everyday realities. It’s not a souvenir — it’s a tool people use to get better, grow their teams, and elevate results.

Schedule a call
Learn more

A Recognized Leader in the Industry

Gary’s impact has been honored by two of the most respected organizations in the meetings and events world:
  • Smart Meetings — Smart Speaker Award: Best of the Stage – Industry Expert (2024)
  • Connect Meetings — Top 15 Over 50 Professionals in the Meetings Industry
These recognitions reflect his longevity, leadership, and the trust he’s earned from event professionals nationwide.
Tim Luepke, CMM, CMP, Director of Meeting Professionals International Academy, welcomes Gary as a “Smart Monday” speaker at IMEX in Las Vegas.

A Straight-Talking Coach Who Helps People Level Up

Gary’s clients affectionately call him their “Business Strength & Conditioning Coach” — a nickname that perfectly captures his style. He’s known for:

Uncomplicating the complicated

Delivering practical tools people can use immediately

Bringing humor at just the right moment

Telling stories that make lessons stick

Challenging people in a supportive, energizing way
Schedule a call

Sales Coaching That Drives Real Results

In addition to his speaking and leadership development work, Gary is a sought-after sales coach who helps teams sharpen their communication, strengthen client relationships, and close business with confidence. Drawing from decades of frontline sales and leadership experience, he coaches professionals to:
  • Sell with clarity and purpose
  • Build trust quickly
  • Navigate objections
  • Communicate value
His coaching blends strategy, accountability, and real-world tools — the kind that help people perform at a higher level immediately.
Gary’s coaching workshops encourage participants to get involved, enjoy friendly competition, and learn via interactive exercises that build teamwork.

Committed to the Next Generation

Few leaders stay as connected to emerging professionals as Gary. Through his ongoing involvement with Michigan State University’s School of Hospitality Business, he continues to mentor and champion the next wave of industry talent.

His contributions have earned distinctions such as Distinguished 75th Year Anniversary Alumnus, Emerging Alumnus Leader of the Year, Alumnus of the Month, and Honorary Faculty Member, honors that reflect his impact on future leaders.

In The School’s 100th‑anniversary alumni video series, Gary shares a belief that resonates with early‑career professionals: “When preparation meets opportunity, great things can happen.” It’s a message he models in his work, and a key reason organizations trust him to develop their rising managers and sales leaders.

Each year Gary joins with fellow alums, faculty, and students of his alma mater, Michigan State University’s School of Hospitality Business, as a member of the alumni board of directors.

Author of Twist the Familiar

Gary’s acclaimed book, “Twist the Familiar: Your Playbook for Success, One Story at a Time” (2024), debuted as an Amazon #1 Top New Release in business, earning praise such as:
  • “It transformed me.”
  • “It’s easy to read and so easy to understand.”
  • “It’s straightforward, common sense… it just flows.”
  • “Hard to put down.”
  • “One of those books you can read several times and gain new insight every time.”
More about the book is available under the Media → Twist the Familiar tab.
Learn More

Helping Professionals Navigate a Changing World

Today’s workplace is fast-moving and unpredictable. People are being asked to do more, adapt faster, and lead differently. Gary helps teams and leaders:

Stay sharp

Embrace new tools

Navigate constant change

Strengthen communication

Lead and perform with purpose

He works with people at all levels — from emerging professionals to seasoned executives — helping them find their footing in a shifting landscape.

Let’s Turn Insight Into Action

If you’re looking for a speaker or coach who connects, challenges, and elevates people at every level, Gary is ready to partner with you.
Schedule a call