Gary Hernbroth helps teams and organizations find their extra gear and turn motivation into measurable results. He equips people with the tools, clarity, and confidence to take action that sticks.


Organizations aren’t just reading Twist the Familiar™ — they’re building training around it. Leaders and teams choose the chapters and themes they want to explore, and Gary creates immersive workshops that apply those ideas directly to their work. It’s a practical resource that fuels tailored development and strengthens leadership performance.
Twist the Familiar™ moves off the page and into an organization’s everyday realities. It’s not a souvenir — it’s a tool people use to get better, grow their teams, and elevate results.
Gary’s training programs turn ideas into action.
I’m so glad I hired Gary as a coach on multiple occasions to help with my public speaking and presentation delivery skills. In addition to providing valuable tips and techniques, Gary always went above and beyond to ensure trainings were catered to meet my specific needs and resonated with the intended audience.
Gary’s knowledge, professionalism, empathy and attention to detail is impeccable. He’s very easy to work with, has a great sense of humor and his energy is contagious! Every time I hired Gary, I felt more prepared and the outcome was better than expected.
I highly recommend Gary to anyone, at any level in their career, who’s looking to advance or brush up on their skills.
It is my great pleasure to recommend Gary Hernbroth to you and your organization. As a featured presenter at CSPI’s Micro Conference, Gary offered our audience a thoughtful and engaging presentation filled with fantastic ideas that resonated with our association members on approaching their work with fresh ideas to “twist the familiar” and make their message resonate in today’s market.
Gary’s approach and engaging presentation offered our audience an educational program filled with fantastic strategies and practical advice. Our audience has been enthusiastically positive about the session as well as Gary’s natural ability to engage an audience.
Our association looks forward to working again in the future and recommend him to you and your group as a keynote or as a session facilitator.
Gary delivered one of the standout sessions at our annual sales, marketing, and revenue conference. He tied our ‘Stellar’ theme directly into his Twist the Familiar approach and immediately had our team engaged.
His dynamic delivery, emotional‑intelligence focus, and practical sales strategies gave our sellers and general managers tools they could use right away.
The feedback was unanimous — high energy, highly relevant, and packed with takeaways. Gary helped our team build their own ‘Stellar Playbook,’ strengthening everything from prospecting to consultative selling.
I’ve known Gary for over 20 years, and partnering again only confirmed what I already knew: he delivers exceptional value.
Gary was a joy to work with, as he was one of our selected speakers for MPI Academy’s webinar series. Gary is thorough in all of his pre-work, session execution, and follow-up. He is an engaging speaker, which was confirmed by attendee responses and thanks, as well as hearing his presentation directly.
His content is fresh, relevant, and insightful, with Gary demonstrating a clear understanding of his audience’s needs and tailoring his talk to provide maximum educational value. It was evident that he took the time to ensure his material was both impactful and timely.
His professionalism and enthusiasm made him an absolute pleasure to collaborate with. I look forward to the opportunity to work with Gary again in the future!
Hiring Gary Hernbroth was one of the best decisions I made early in my sales‑leadership career — and I’ve brought him with me to every organization since. He’s the best strength‑and‑conditioning coach for sales teams, hands down.
At Valor, Gary once again knocked it out of the park. His training was engaging, relevant, and fully customized to our goals. He invested hours upfront learning our business before ever proposing a strategy, and it showed in the results.
Gary connected one‑on‑one with every team member, answered real‑world questions, and delivered scenarios that kept our sellers motivated and asking for more. After the sessions, he even made himself available for individual coaching, which many of our team members took advantage of.
If you want a sales expert who delivers impact, energy, and lasting value, Gary is the one.
Our team has grown tremendously through Gary’s Training for Winners program. We first brought him in based on his strong reputation in the hospitality and meetings industry, and we’ve brought him back multiple times since — he always delivers fresh insights and new angles.
Our hotel partners were so impressed that several hired him for their own teams. Gary prepares deeply, customizes every session to our goals, and creates an engaging, collaborative environment where we tackle tough topics and walk away with clear, actionable steps that drive more business.
I’ve called Gary’s sessions ‘home runs,’ and they are. His coaching, challenges, and interactive methods make every program a hit.
Gary listened to our needs and tailored his presentation to address them. He effectively mixed teambuilding activities with content presentation and held the attention of 20 sales people for over 4 hours… not an easy feat!
Each participant took away several key points, as did we as an organization. We will implement a number of the concepts Gary taught us. He combined the right amount of content, work, entertainment, and provocation to make for a very worthwhile session.
Gary delivered an impressive and moving presentation at the Historic Hotels of America Annual Conference. From the moment he stepped on stage and brought a Civil War battlefield to life, our entire audience felt the emotion and weight of real leadership decisions.
His transition from battlefield lessons to boardroom application was masterful. Gary showed how history can sharpen our corporate decision‑making, and our members told him directly how deeply the message resonated.
He customized the presentation beautifully for our preservation‑minded hoteliers and inspired every person in the room. Truly inspirational.
Thank you, Gary, for the customized teambuilding event you conducted for us on team unity, customer service, accountability for actions, ensuring personal values position a successful career, and maintaining motivation levels in the face of daily challenges.
Your program pinpointed these areas quite effectively, and you engaged both technicians and management. Your session really helped us gather valuable data for future improvement, and you provided a strong foundation for our continued development.
Your teambuilding “airplanes” exercise outside the building was a lot of fun, too, enabling us to laugh and play together while we learned valuable lessons. We appreciate the collaboration and look forward to working with you again.
Our Planning and Development Department was struggling with customer service until we brought in Gary. He came in with a fresh, hospitality‑driven perspective that reshaped our attitudes, processes, and communication. His Alliance Partnerships approach helped us break down silos and build real cooperation across work groups.
The results were measurable — better customer service, faster product delivery, and daily examples of staff applying his principles. Gary worked directly with our frontline employees, helping them become problem solvers instead of regulators, and the impact was so strong that our Mayor highlighted our department in her State of the City address.
We’ve gone from a source of frustration to a team known for continuous improvement and a growing number of customers who say you can do business with City Hall. Gary helped us get there one moment, one action, one brick at a time.
From IMEX America to Pebble Beach Resorts, Genentech to Disneyland Resort, Marriott to the PGA Tour — Gary has helped thousands of professionals find their next level.