Twist the Familiar™

Amazon #1 Top New Release in its business category

When Gary set out to write a book, his goal was very straightforward: “I want to write a book that helps people in real ways.”

Twist the Familiar (July 2024, ALIVE Book Publishing) is chock full of curated stories that work as coaching lessons to help readers build their own playbook for success. That benefit sets this book apart from other purely motivational books.

Gary kicks it up a notch. With his unique design, he puts the power into his readers’ hands by helping them lay out their playbook for success as they make their way through the brief chapters. It is designed to be a transformative resource for today’s business leaders, sales professionals, entrepreneurs, or anyone who wants a boost to find their extra gear.

Simply put, Twist the Familiar was written to help readers create more success for themselves and others. It’s been called the perfect “evergreen book” that readers will want to keep close as a reference and also provide copies to their sales teams, fellow executives, colleagues, and customers.

When Hall of Fame football coach Bob Ladouceur read an advance copy, he was so emotionally moved that he offered to write the book’s foreword. “It transforms. It’s hard to put down,” he says. “It’s so easy to understand, and it just flows. It’s straightforward, common sense!”

This book weaves diverse experiences of ordinary people doing extraordinary things, and how they twist the familiar to create authentic success to stand out from the crowd. Lessons are drawn from individuals in many walks of life, such as movie theater ushers, a thoroughbred racing jockey, and a Super Bowl champion head coach. Even The Beatles make an appearance!

Readers will enjoy Gary’s short, quick-hitting chapters in a variety of settings that range from humorous to more serious and thought-provoking. Gary deftly draws coaching lessons from places such as Pebble Beach, Pearl Harbor, Valley Forge, hospitality businesses, football training camps, golf courses, a hospital Intensive Care Unit, a Civil War battlefield, and a U.S. Army base, to name a few. He has included not only colorful chapters of his own experiences, but generous offerings from other people in a variety of essential business topics

Twist the Familiar is an honest and straightforward treat with a dash of humor in the right places. Readers delight in how Gary asks questions, offers solutions, inspires, challenges, and illuminates. This book has achieved universal appeal, as demonstrated by five star reviews from the likes of C-Suite executives and business leaders, mid-level managers, front-line team members, emerging professionals, small business owners, and solopreneurs.

From Amazon: “Customers find the book provides valuable insights and encourages them to think outside the box. They appreciate the unique storytelling style and visually rich anecdotes that make it entertaining. The book is described as fun and entertaining, with humor woven throughout.” (Generated from customer reviews)

You are invited to dive in and enjoy the journey, no matter your station in life! After all, everyone can use a bit of twisting the familiar now and then. That sounds pretty cool, right?

As featured in

Order your copy today, wherever books are sold!

Also available via:

Amazon
Barnes & Noble
Kindle, Nook

If you are an aspiring author who is working on your book manuscript, looking to get your finished manuscript published, or if you want to explore the idea of writing a book, I recommend that you reach out to the wonderful team that published my book. They are consultative, creative, and collaborative. And please, tell them I sent you! alivebookpublishing.com

alivebookpublishing.com

Link to Gary’s latest article on Hotel Online:

What Will You Paint on Your Canvas? | Hotel Online

Meetings Today podcast:

Meetings Industry Vet Gary Hernbroth ‘Twists the Familiar’ in New Book – Meetings Today Podcast | Podcast on Spotify

Talk Pod with Gary’s publisher at Alive Books:

ALIVE Books Author Interview: … – The Talk Pod – Apple Podcasts List this one first, then the Meetings Today next.

What Clients Say

"Twist the Familiar is a treasure!
Gary Hernbroth’s Twist the Familiar is a treasure; a collection of sixty-one little gems filled with wisdom and insight that will have you re-examining your business practices, and, by extension, Life itself.
Gary does indeed "twist the familiar" as he subtly reminds us of techniques and best practices that we already know but may have forgotten along the way. We all have our blind spots; through stories told with a human touch and gentle humor, Gary enables us to see our own foibles even as he offers practical solutions. Overall, the tone is one of encouragement and positive practicality.
Each chapter comes with a “Playbook” at the end – five or so questions enabling us to look closely at our own situation and how we might apply the lessons learned. Finally, while the focus of Twist the Familiar is on business, the stories and quotes throughout, not surprisingly, have Life implications as well. My favorite is “Don’t cry because it’s over; smile because it happened.” Thank you, Gary."

"Helping people to create their own playbooks from my stories and lessons, plus those of others …
What do good bosses, lousy bosses and Bozo the Clown have to do with success? Tenured hotelier, speaker and business coach Gary Hernbroth believes he has the answers.
Hernbroth’s provided USAE a sneak peek inside his new book, Twist the Familiar: Your Playbook for Success, One Story at a Time, a collection of curated stories employing different angles and perspectives designed to help readers lay out their own plan for success.
Hernbroth told USAE he has always loved writing and during his 17 years in luxury hotels and 25-plus years as a professional speaker and business coach he has “come across countless interesting stories and interesting people.” Encouraged by family, friends and colleagues to write a book, he came up with the goal of “helping people to create their own playbooks from my stories and lessons, plus those of others.”
“I wanted it to be meaningful and make an impact with people at all levels,” he said."

"A book detailing the stories of high-achievers and how their journey can create authentic pathways to success …
Meetings industry veteran Gary Hernbroth, chief motivating officer for Training for Winners and meetings and events industry speaker, has authored Twist the Familiar, a book detailing the stories of high-achievers and how their journey can create authentic pathways to success.
Meetings Today's Tyler Davidson engaged Hernbroth about his new book as well as trends that are shaping both the business word and meetings industry as it adjusts to life after the pandemic."

"A Resource with a Smile
The collection of colorful stories in Twist the Familiar is peppered with thought-provoking questions designed to challenge business leaders, sales professionals and entrepreneurs to tackle critical business topics will leave readers inspired and empowered.
As Hall of Fame De La Salle Coach Bob Ladouceur said about the book, “It’s so easy to understand, and it’s hard to put down. It just flows. It’s straightforward, common sense!”
As a bonus, Gary’s unique coaching approach carries this book further by helping readers create their own personal playbook for success, chapter by chapter. This is truly an invaluable tool for those looking to make a difference."

"An outstanding book for all of us to absorb and learn from…
Gary Hernbroth, thru his years of experiences, has shared an outstanding book for all of us to absorb and learn from. Once you open the book you will want to keep reading it. I have 46 years of business experience and will/have picked up many new ideas and twists for my continuing business work."

"Helping readers create their own personal playbook for success …
Congrats to author Gary Hernbroth on the release of his book, Twist the Familiar: Your Playbook for Success One Story at a Time. This book is a playbook for any leader that wants to create authentic success and stand out from the crowd.
Gary's unique coaching approach carries this book further by helping readers create their own personal playbook for success."

"In "Twist the Familiar," Gary Hernbroth serves up a refreshing cocktail of unexpected business wisdom—from movie theater ushers to The Beatles—proving that the most powerful sales strategies often come from the places we least expect. Plus, five takeaways for trade show organizers."

Ready to Twist the Familiar in Your Own Life and Work

Gary’s #1 Amazon Top New Release in Business is more than a book — it’s a playbook for real-world success, packed with stories, insights, and tools you can use immediately.

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